write the listing before the launch.

Turn the useful bit of your app into a subtitle, opening line, and screenshot story. No keyword soup. No fake urgency.

what is the app called?0/30 characters

what becomes easier?30/30 characters

who is it for?

your app

make the next step feel easier

your app helps the person who needs it make the next step feel easier. Start with the moment they recognise, show the change, then make the next action obvious.

1. show the familiar moment2. show the change3. show the outcome

tell one little story.

Apple allows one to ten screenshots. That does not mean you need ten posters. Start with a three-frame story that is legible with the sound off and without your release notes.

01
the moment
Open on the situation the user already recognises. Not a beauty shot of a settings screen.
02
the change
Show the decision, shortcut, or reassurance your app provides in that moment.
03
the outcome
Make the finished feeling concrete: a plan, a saved minute, a calmer choice, or something shared.

take this into a launch brief